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صخرة مدللة

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صندوق الحجر الأليف.

الصخرة المدللة (Pet Rock)‏ عبارة عن مقتنيات كالحيوان الأليف، صنعت عام 1975 من قِبل المدير التسويقي غاري داهل. الصخور المدللة عبارة عن حجارة ناعمة من شاطئ روزاريتو في المكسيك.[1] تم تسويقها مثل الحيوانات الأليفة الحية، في صناديق من الورق المقوى المخصص، مع عش وثقوب على الصناديق للتنفس. استمرت المُوضَة حوالي ستة أشهر، وانتهت بعد زيادة قصيرة في المبيعات خلال موسم عيد الميلاد في ديسمبر 1975. على الرغم من أنه بحلول فبراير 1976 تم خفض سعرها بسبب انخفاض المبيعات، باع داهل 1.5 مليون حجر أليف مقابل 4 دولارات لكل منها،[1] وأصبح مليونيرا.[2][3][4]

تطوير

In April 1975, in a bar in Bonny Doon, غاري داهل listened to his friends complain about their pets; this gave him the idea for the perfect "pet": a rock.[5] A rock would not need to be fed, walked, bathed, or groomed, and it would not die, become sick, or be disobedient. Dahl said that they were to be the perfect pets and joked about it with his friends.[6] Dahl took his "pet" idea seriously, however, and drafted an instruction manual for a pet rock. The manual was full of جناس and gags that referred to the rock as an actual pet.

Dahl's biggest expense was the die-cutting and manufacture of the boxes. The rocks only cost a penny each, and the straw was nearly free. For the initial run of booklets, Dahl had a printing job for a client, and "tacked" the pet rock booklet onto the main job. This resulted in a batch requiring only a cut and trim, at almost no cost except for some labor.

تسويق

A 32-page official training manual titled The Care and Training of Your Pet Rock was included, with instructions on how to properly raise and care for one's new Pet Rock (notably lacking instructions for feeding, bathing, and so on).[7] The instruction manual was the real product, full of gags, puns and jokes, and contained several commands that could be taught to the new pet. While "sit" and "stay" were effortless to accomplish, "roll over" usually required a little extra help from the trainer. "Come," "stand" and "shake hands" were found to be near-impossible to teach; however, "attack" was fairly simple (also with some additional help from the owner's force).

التوافر

The Pet Rock became available again on September 3, 2012. Rosebud Entertainment currently holds the United States trademark rights to the Pet Rock.[8]

مقالات ذات صلة

مراجع

  1. Woo, Elaine. "Gary Dahl dies at 78; creator of Pet Rock, 1970s pop culture icon". latimes.com. مؤرشف من الأصل في 26 أبريل 201926 أبريل 2019.
  2. "Pet rock millionaire offers a new method to getting stoned". The Miami News. Associated Press. 1977-02-07. صفحات 2A. مؤرشف من الأصل في 2 مارس 202018 ديسمبر 2011.
  3. "Between Pet Rock and a hard place". The Milwaukee Journal. 1988-11-15. صفحات 2A. مؤرشف من الأصل في 2 مارس 202018 ديسمبر 2011.
  4. Olson, James Stuart (1999). Historical Dictionary of the 1970s. Greenwood Publishing Group. صفحة 284.
  5. Bathroom Reader's Institution (المحرر). "The Latest Thing". Uncle John's Legendary Lost Bathroom Reader. Portable Press. صفحة 373.  .
  6. Jane and Michael Stern (1992). "Pet Rocks". Encyclopedia of POP Culture. Harper Perennial Press. مؤرشف من الأصل في 25 نوفمبر 201818 يوليو 2015.
  7. "The Care and Training of Your Pet Rock Manual by Gary Dahl". Scribd. مؤرشف من الأصل في 26 أبريل 2019.
  8. "Trademark Status & Document Retrieval". uspto.gov. مؤرشف من الأصل في 24 مايو 2019.

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